Group Brand Audit Project Essay

Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a â€Å"first come, first serve† basis. Post your group’s choice of brand and gp number on the â€Å"questions for Prof/TA† board so that everyone can see your group’s choice. This way, the other gps will know which brands are already taken on a first come first serve basis. Once your gp posts a Brand choice (that is not already taken)- it’s yours. The brand audit analysis will be based on information from public secondary sources, company web sites, as well as your own professional experiences and insights. Surveys or primary research are not required but can certainly be conducted and used as needed. The final Powerpoint report should be submitted using the assignment link on elearning. The length of the Brand Audit report should be approx. 30-40 ppt slides (not including any appendices or references). Typically a thorough audit requires 30-40 hours of work which divided among 6 or 7 gp members usually amounts to an average of about 5-6 hrs of work per student. The following format and guideline will help streamline the approach and the process. A tentative example is available for you to review on page 132 of the textbook. This Rolex example is only that†¦an example†¦just a very brief and concise example. I. Brand Inventory A current, comprehensive profile of how all products and services sold by a company are marketed and branded. Read Also: List of Exploratory Essay Topics This is mainly the supply-side view of the company and the brand. Should include (but not limited to): History of the brand Identification of all brand elements (logos, symbols, characters, packaging, slogans, trademarks). Brand architecture. Description of attributes of the product/idea/service. Profile of direct and indirect competitive brands (use points of parity and points of difference). Include market share and other relevant facts and figures. ‘Brand Architecture’ and ‘Hierarchy’ and ‘brand product matrix’ (where applicable). Pricing, profitability and market share of the brand. Distribution channels and policies. Supporting marketing communications/promotional programs. Brand personality as reflected by the brand elements and existing marketing mix. 1 II. Brand Exploratory This is usually the more challenging research and analytical component of this assignment. Actual consumer perceptions may or may not reflect those intended by the marketer. The Brand exploratory is aimed at understanding what consumers feel and think about the brand in order to identify sources of brand equity. Should include (but not limited to): Customer knowledge of the brand (include â€Å"Brand Mental Map†). Brand Associations: awareness, strength, favorability, consistency and uniqueness of brand associations. Main sources of Brand Equity (possible threats to Brand Equity) Customer-Based Brand Equity Pyramid (CBBE pyramid) Problem areas/inconsistencies of perception vs. market reality. The size, profile and buying behavior of the most important customer segments. The depth and breath of ‘Brand Awareness’. A perceptual map showing the brand and its main competitors along the most important brand attributes. III. Conclusion & Recommendations: Should include (but not limited to): SWOT analysis. A proposal for a ‘positioning’ statement. Recommendations concerning how to measure, build and manage additional Brand Equity. IV. Appendix: Supporting/additional Tables, Charts, Graphs, Figures, Photos, etc. V. References: List only the material that you actually refer to in the report. Choose from this list of Brands (most of them from Business Week’s 100 Best Global Brands) Post your gp’s choice on the â€Å"Ques for Prof/TA† board on a first come first serve basis.

The Individual and the State Essay Example | Topics and Well Written Essays - 1500 words

The Individual and the State - Essay Example In toerh ways, citizens give up some freedoms in return for the state guaranteeing much larger freedoms such as the right to live safely and to own personal property without it being stolen. Within this context, it would appear that "civil disobedience" would not be allowed. For civil disobedience would not bow to the general will, it would be an expression of natural right. This is only the case when the government of a country genuinely adheres to the general will, and when the social contract is being honored. Thus if a despotic ruler takes control, or if the citizens start to tyrannize their fellow people, then disobedience would be in order. This seems a sensible point of view. Most of the most advanced countries of the world adhere to the idea of the social contract, and thus civil disobedience is not needed. However, when the laws are demonstrably unjust (such as race laws in the American South in the 1950's) then a degree of "civil disobedience" (such as Rosa Parks) is legitimate. Rousseau would support such actions. In The Death of Socrates David portrays the last seconds in the life of Socrates, who had been condemned to death by the Athenian state for corrupting the morals of young men by his teaching methods. These teaching methods essentially enabled them to think for themselves and to question the logic of authority through the Socratic method of questioning. The main feature of the painting is the contrast between the powerful-looking, animated and yet controlled Socrates who is about to drink the hemlock with those of the young men surrounding him who seem miserable in their inability to accept the situation. Formally, Socrates is placed just to the right of center of the picture, and has a kind of light exuding from him. This makes him the most powerful figure in the painting. In contrast, his disciples are painted in a darker manner, and they are looking away from the figure of Socrates, even as one of the young men is handing him the hemlock. In this situation David is suggesting that the individual must stand up for what he believes in against the forces of the state. The masses are represented by the apparent anger of the old man looking at Socrates on the right. Two young men look at him like timid animals, while an old man sits at the end of the bed, apparently impotent to do anything. It is only Socrates who is facing the reality of the situation, as an individual must if he is to take on the state. c)What areas of shared concern can you identify between Rousseau's argument in The Social Contract and David in The Death of Socrates One major area of shared concern is what the individual should do when he/she is about to take on the state. Thus within The Social Contract the individual should in nearly all cases give up the "natural right" for the good of the whole mass of people. Essentially Socrates has demanded his freedom to assert his natural right through teaching the young men of Athens as he sees fit, rather as the state sees fit. The background to the scene in the painting is that Socrates has in fact refused to escape his death sentence, but rather voluntarily drinks the

Teenage Sex Essay Example | Topics and Well Written Essays - 1000 words

Teenage Sex - Essay Example Upon gathering related research articles from the UAH-Salmon Library, the moral, ethical, health, and social issues related to teenage sex will be tackled in details. Eventually, significant ways on how my cultural background and the place where I grew up affect my attitude and values regarding teenage sex will be provided in this study. Prior to conclusion, the pros and cons of incorporating sex education in the school system will be thoroughly discussed. Morality means that the act of a person should not go against religion which could lead a person to experience â€Å"defilement†, â€Å"sin†, and â€Å"guilt† (Farley, 2006, p. 175). In relation to morality, ethics is a moral philosophy which is commonly used when judging whether or not a specific human action is classified as moral or immoral. Religions like Catholics, Protestant, and Jewish acknowledges that the act of making love should be done within the context of marriage (between the husband and wife). Therefore, it is immoral and unethical for high school students to engage themselves in teenage sex. Teenage sex is a serious socio-economic problem because the act of engaging in sexual activities at an early age could lead to unplanned pregnancy. Teenage pregnancy is one of the most common reasons why a young woman would drop out from school (The National Campaign, 2010). Because of the tight competition in the labor market, there is a strong possibility that a pregnant teenager who is not able to finish school will have more difficulty finding a decent job. Therefore, teenage pregnancy could lead to serious economic problems after a teenage mother gives birth. In relation to unprotected teenage sexual activity, the health of the mother is compromised because of the increased risk of becoming infected with sexually transmitted diseases like HIV, Gonorrhea and Chlamydia. Almost all teenage women who become

Victorian internet Essay Example | Topics and Well Written Essays - 500 words

Victorian internet - Essay Example The telecommunication we have today is an extension of that breakthrough. In his book, Standage goes in to detail about how that early form of communication was similar to the one we have today. Telegraph gave way to what we could call as ‘the first online dating service’. Telegraph operators would use the service for their own personal use and soon to follow were the first ‘online affairs’. The Victorian internet had social, political and economic implications. The telegraph was the first ever network.  Its growth during the time is comparable to the growth the modern day internet saw during the 1990’s.  This growth gave rise to competition.  Patents for proprietary property were as important then as they are today. Also, both the eras saw massive investments followed by explosive growth.   (Book Review: The Victorian Internet, 2007) Security and privacy are 2 of the biggest concerns when it comes to telecommunication. Today we have firewalls, logins, passwords and encryption. These existed back then as well, in fact, that is when it all began. Concerns about lines, routes, wires and operators existed even back then. The telegraph created the first ever online social network, with telegraph operators being a part of an exclusive group of people with their own short-hand jargon compared to the one that exists today in e-mails, instant messaging etc. both the internet and the telegraph of the 19th century can be compared to in terms of defying distance. It served its primary purpose which was the transfer of news and information faster than anything at the time or that had existed in the recent past, like land and sea-routes. It changed the notion that nothing could reach a ship’s destination faster than the ship it self. (Review of "The Victorian Internet", by Tom Standage) Many would say that the telegraph failed at one of its

Annotated Bibliography-Sheila-W8 Essay Example | Topics and Well Written Essays - 1250 words

Annotated Bibliography-Sheila-W8 - Essay Example It is important to know how documentation process is established as it provides for easier management. The article is an online publication. The author establishes that, due to the rise of diseases such as heart failure, which has cause massive deaths, humans still do not change their behavior to control the conditions. It proposes electronic devices that can monitor individuals by internet usage as a way of improving and controlling them as they undergo exercises to reduce the menace. Not much information was available concerning the study and neither did it propose for other future research. The literature review was less in depth but offered a better insight into the study while methods of analysis were by sample surveys of the patients. It is significant that patients change their behavior as it helps health practitioners to manage their health. Kontos, E., Blake, K. D., Chou, W. S., & Prestin, A. (2014). Predictors of eHealth usage: Insights on the digital divide from the health information national trends survey 2012. Journal of Medical Internet Research, 16(7), e172. It is an extensive article that is a JMIR publication. The authors observe that due to development in electronic health technology, health care has improved tremendously especially on vulnerable individuals in the society. The study establishes that factors such as race and ethnicity do not necessary contribute to the electronic health information. But individuals who are less educated find it difficult to accesses the Internet for health information than their counterparts. Not much information was available but proposes for future studies on electronic health literacy. The review was in depth that provided a clear view of the study while methods of research were by case studies. The less literate in the society should embrace technology since it an easier way to manage their health. This is a

Declaration of Independence Research Paper Example | Topics and Well Written Essays - 1000 words

Declaration of Independence - Research Paper Example Onuf noticed that America was undergoing a problem of identity. Jefferson and other parties had worked hard to realize an independent America only to be coupled with a weak articulated national government. Delegates from Virginia came together to draft the declaration. This lead to its confirmation where it was backed by an undisputed voting. As an excellent orator and writer, Jefferson decided to write the declaration in July 4, 1776. Through his commitment, he was elected to serve his people as the governor of Virginia. He managed to serve Americans and his family, where he bore several children (Fox, 1948). Place and time â€Å"The US Declaration for Independence† was presented in July 4, 1776 at â€Å"Virginia. This was possible after there was a unanimous acceptance of the declaration. The article has since received acceptance in both America and the world over. Prior knowledge This journal was written during the American Revolution when Americans felt it was necessary t o resolve their political issues. Through the constitution, members of different states sought to remain united through establishing justice and liberty among the different states. The declaration was meant to synthesis and assist address constitutional issues (Jefferson, 9). These issues had earlier been argued by historians who left them unconcluded. Thus, the scholars took a long interpretive focus to ensure issues of governance and the constitution were addressed. In order to address the pressing issues, it was necessary to eliminate the presence of French persons in North America. The conclusion of this advancement occurred after the inclusion of the British victory after the war that lasted seven years (Onuf, 73). Anglo-Americans failed to distinguish between foreign and domestic relations. They focused a lot on local matters, disregarding other states and their relations with them. For this reason, Americans failed to claim membership in the international community. Audience Onuf (73) targets the Americans as his audience, seeking to enlighten them on the need for pursuing their constitutional rights. He further encourages them to focus on organizational and issues of international politics because of their status as an independent country (Onuf, 72). Reason The main reason for writing this article was to enlighten Americans on the importance of advocating for their constitutional issues, which they could only access through independence (Jefferson, 6). Onuf (75) urges Americans to be watchful and ensure they repossess their membership from the international community. Onuf (75) argues that the country seeks to gain access to great opportunities to explore foreign policy. He refers his audience to the present state of the world and concludes that history contributed greatly to it. He seeks to urge Americans to enhance their issues of nation-state and identity. He cautions that inability to remain vigilant in the issues of state is vital to exercise issu es of sovereignty and capabilities of the state to embrace the international system (Tewell, 82). The Main Idea Jefferson (7) wants his audience to know the importance of declaring independence for a country. He briefly describes the circumstances under which the Americans decided to unite as a single state. He later outlines the pertinent issues outlined in the constitution, which

Determination of the molar volume of hydrogen gas Essay Example for Free

Determination of the molar volume of hydrogen gas Essay Introduction We are going to determine the molar volume of hydrogen gas by letting known amount of magnesium react with dilute hydrochloric acid and carefully collecting the gas formed. Materials Gas syringe Hydrochloric acid, 2-molar 8 cm of magnesium ribbon Ruler Emery cloth For details see instruction form Methods We connect the equipment according to the diagram and make sure we follow the instructions carefully, and then we weigh the 8 cm of magnesium ribbon and pour the HCl into the test tube. As we are ready to start the experiment we fold the mg ribbon on the hook and put the stopper into the test tube so that when we tilt the test tube the mg ribbon can easily fall into the acid. It is important to wait for the reaction to finish completely so that the equipment returns back to room temperature. For details see instruction form. Results: Measured weigh of 8 cm mg ribbon: 0.068 g (uncertainty is à ¯Ã‚ ¿Ã‚ ½ 0.0001) Room temperature: 21.9 à ¯Ã‚ ¿Ã‚ ½C (uncertainty is à ¯Ã‚ ¿Ã‚ ½ 0.1) Room pressure: 742.5 mmHg Vapour pressure of water: 19.587 and 19.827 Vapour pressure: 19.587 + 19.827 / 2 = 19.707 1.333 x 102 x (mmHg) = Pa Convert the room pressure in mmHg into Pa: 742.5 x 1.333 x 102 = 98975.25 Pa Convert the vapour pressure of water into Pa: 19707 x 1.333 x 102 = 2626.9431 p(H2O) = 2626.9431 Pa Room pressure (Pa) Vapour pressure of water (Pa) 98975.25 Pa 2626.9431 Pa = 96348.3069 Pa p(H2) = 96348.3069 Pa p(H2) + p(H2O) = p(room) 2626.9431 + 96348.3069 = 98975.25 p(room) Calculation of molar volume for hydrogen gas at 0 C and 1 atmosphere P1 x V1 / T1 = P2 + V2 / T2 1 atm = 1.013 x 105 P1 = 96348.3069 P2 = 1 atm = 101300 V1 = 70 cm3 (uncertainty is à ¯Ã‚ ¿Ã‚ ½1) V2 = 59cm3 (uncertainty is à ¯Ã‚ ¿Ã‚ ½0.5) T1 = 21.9 à ¯Ã‚ ¿Ã‚ ½C = 294.9 K (uncertainty is à ¯Ã‚ ¿Ã‚ ½1.3466 ) T2 = 0 à ¯Ã‚ ¿Ã‚ ½C = 273 K 96348.3069 x 70 x 1 / 294.9 = 101300 x 59 x 0.5 / 273 Conclusion Evaluation: Our conclusion is that the molar volume of hydrogen gas at 0 à ¯Ã‚ ¿Ã‚ ½C and 1 atmosphere is -. We reached the conclusion by first checking the room temperature and barometer pressure. Then we looked up the values for vapour pressure of water at the actual temperature from the Hand book of Chemistry and Physics. The full reference is: Chemistry for the IB diploloma G. Neuss. Oxford UP, 2001 p.28.