Ethical dilemma Assignment Example | Topics and Well Written Essays - 500 words

Ethical dilemma - Assignment Example In the field of health care, critical thinking is an ethical decision making process that I utilize a lot and thus it is my role to reason in a purposeful systematic manner. This implies that the nurse or any other physician has the role to get the outcome based on thinking and this will incorporate knowledge and other available information and ideas to get the way forward to a solution. On the other hand, there is the power of one as a nurse which must be obtained and practiced in an ethical manner (Eun-Jun, 2012). The power of a nurse incorporates communication skills and the knowledge for example, in a case where the patient is discharged and was suffering from pneumonia, the nurse knows the patient needs care but still if accommodated in the hospital, financial problem may occur. This illustrates dilemma with the nurses on the ethical issues. The power of the nurse come from the health care teams which depends on the knowledge and other expert skills which contribute greatly in the field of health care (Parker, 2008). The knowledge acquired must be respected since without respect he or she will not be motivated and thus no consideration of ethical principles and models. The power of the nurse again is gained due to consistent, excellent and holistic care that is provided to the patient. The power one has will help the nurse to come up with a solution in case of ethical dilemma for example I came across a patient who was suffering from pneumonia aged 50 years. Pneumonia requires medical care on regular basis and the patient considered the financial status since she was a single mother with a daughter. The patient was open to me and discussed what she has been going through and the reason why she acquired pneumonia. In addition, she talked about her financial status. Together with the patient, we had to talk to the doctor so as to settle the matter. I had to use the power of one as the nurse, alongside knowledge and be able

Competitive Advantage through people Research Paper

Competitive Advantage through people - Research Paper Example 21). However, the company does not only boast a highly competitive pricing strategy, but also a premium people management approach that provided the company enduring success. Southwest’s most powerful organizational competency—the ‘secret ingredient’ that makes it so distinctive—is its ability to build and sustained high performance relationships among managers, employees, unions, and suppliers. These relationships are characterized by shared goals, shared knowledge, and mutual respect (Gittell, 2005, 52). To operate, airlines require physical resources, such as airplanes, airstrip, pilots, cabin crew, etc. These physical resources can be accessed by numerous companies in the marketplace; hence it is hard to develop them as a sustainable competitive advantage. Even availability of unprocessed or capital resources, before a great entry barrier, is more attainable due to the growth of international markets (Lovelock & Wright, 2002). However, it is the intangible assets that sustainable competitive advantage rests. Accrued experience or knowledge throughout the years, or referred to as corporate culture, is very hard to imitate (Parker, 2007). Companies like Apple, Coca-Cola, and General Electric rise from a venture of time and effort. These are springs of competitive advantage. The task is to determine the factors that strengthen this competitive advantage and the way toward sustainability (Parker, 2007). In fact, it is not the resources, regardless of how inimitable or intangible they are, that best generate competitive advantage; the solution toward sustainable competitive advantage is the way these resources are used (Gittell, 2005). Simply, the failure or success of a company relies on how the people within it utilize these resources. Basically, the competitive advantage of a company is its people. The quality of management, the manner in which

Reflection on Teaching Statistical Research Methods

Reflection on Teaching Statistical Research Methods I began teaching almost fifteen years ago, while in medical school. It was then that I discovered my love for teaching and its potential to transform the lives of both students and teachers. These two aspects have become the driving forces of my teaching. My teaching philosophy rests on four elements. First, I set challenging goals for both students and myself. Second, I believe in the effectiveness of action-oriented and participatory learning. Third, I value diversity in and outside of the classroom. Finally, I view teaching as complementary to research. My preferred teaching areas (biostatistics, epidemiology and social determinant of health) are closely related to choice of my research area. This will allows me to bring examples from my own research and service into the classroom, as well as to further my own thinking through classrooms discussions. Teaching research methods and methods of statistical analysis often provides a unique opportunity to motivate and empower students, as many are often skeptical about their abilities in these areas. Because students learn in a variety of different ways, I use a variety of methods in my classes to help ensure that one method will clarify concepts when others do not. By being flexible in my approach to teaching quantitative methods, I am able to help build the self-confidence of those who need it, and to communicate the principles of sound research methodology and statistical analysis to all students. Flexibility alone, however, is not sufficient. I also believe that it is important to demonstrate my own passion for the subjects I am teaching, not only to build my credibility as a teacher and mentor, but also to inspire students to develop skills and aspirations of their own in quantitative areas in which they may not have been interested previously. My overarching concern when teaching courses on research methodology and methods of statistical analysis is that students develop an ability to think critically and logically when evaluating statistical information that is presented in research, as well as in their everyday lives. Although not every student can be expected to develop an interest in quantitative methods per se, I believe that they all need to be able to evaluate whether stated conclusions are supported by the available data and analytic results. This helps to create informed consumers of research and provides students with a skill set the can apply to their future careers. My teaching plans include developing interactive and audiovisual teaching materials. I will also use various tools, both technological and pedagogical, that will effectively reinforce the teaching materials. I make use of a variety of instructional methods, including traditional lecture, technological tools, group work, and individual practice. I also vary my methods according to course content and student preferences. I will also like to take advantage of the internet, especially in terms of using some great applets that are available on the web for class demonstrations. I believe that one should employ whatever tools that will most effectively accomplish the job of teaching students so that they retain the main ideas long after they have forgotten who taught them. I believe that epidemiology and medical statistics courses should be tailored to the needs of the students, with a balance of theory and application that is appropriate to the audience. Graduate students need a good under standing of both the theory and application of statistical methods. It is important for all students to see the connections: the connections between theory and practice, the connections between raw data and inferences, and the connections between different types of statistical methodologies. I also think that students need to practice with the connections between raw data and inferences. By this I mean that students need hands-on experience not only with data analysis, but also with explaining the results of their analyses clearly and concisely in writing. It is important that they are not just able to do a regression analysis, for example, but to also understand the usefulness and limitations of their analysis. On a practical note, I will like to supplement my lectures with numerous example data analyses, using real data whenever possible, and base my homework assignments on realistic problems. I also like to give homework assignments that involve writing a brief report to summarize a statistical analysis, or a critique of a published analysis, as well as individual or group projects and presentations. I also think students should be exposed to the practice of statistics through critical appraisal of journal articles using standard and validated tools. In and out of the classroom, I strive to present material to students in a clear, logical and interesting manner. I work hard to provide examples from empirical research, and to connect the course materials to the areas in which they are interested. To create a dynamic classroom experience for everyone, I encourage students to express themselves through class discussion and to apply course concepts to their own experiences. And, to ensure students know they make a difference in my courses, I always try to have them complete an informal mid-semester evaluation of the course and my teaching. This allows me to make positive changes during the semester and to make sure each course is successful. I would like my students to see me as an accessible, supportive person who respects them as individuals and is interested in their intellectual and personal development. I will strive to communicate to them the excitement that is gaining new knowledge from day to day. Often it is the interaction between teacher and students that nurtures the motivation and enthusiasm for science.

HEA ACT :: essays research papers

In our society, there are many obstacles that face students who are trying to obtain a college education. First, the student has to do well in high school, pass the S.A.T.’s, and be able to afford to pay for a college education. For those who can’t afford to pay for college there is Financial Aid. But what if financial aid was taken away from students based solely on one minor drug offense? I will address several reasons why I believe the Souder Amendment is unethical and why it should be repealed.   Ã‚  Ã‚  Ã‚  Ã‚  The Souder Amendment was developed by Rep. Mark Souder that denies financial aid to students with a drug conviction. This amendment is in total contradiction of the Higher Education Act which was developed in 1968 to provide financial aid to over 7 million students each year. Financial Aid was invented to provide financial assistance to students who come from low income families. Seeing how financial aid is solely based on the families financial household income, the money that is awarded to the family should not be in jeopardy if being taken away due to the students prior drug offense. By using this offense as a consequence to committing a drug related crime, it introduces many obstacles for middle class people, 2 minorities, and it ignores the most widely abused drug on college campuses - alcohol.   Ã‚  Ã‚  Ã‚  Ã‚  Working class students are the majority of people that attend college on scholarships and financial aid. While in school, experimentation may introduce itself as something that should be done while attending college. The consequences of allowing yourself to fall victim to drinking or taking drugs previously only had the consequence of a tremendous hang over the next morning. If caught by an official abusing drugs or alcohol, detainment would normally occur and several minor measures would be met to ensure the diversion of attempting to â€Å"experiment† again. But now that the Souder Amendment has been drafted, that one offense prevents a student from obtaining anymore government financed money to attend school. This is unethical to me because after the student realizes their mistakes and suffers the embarrassment of getting caught, they now have the burden of trying to obtain money to continue to pay for school. Quickly raising several thousands of dollars to pay for their next semester rarely happens and they are forced to take a semester off of school to save up so they can enroll the following semester.

In the country of men paragraphs Essay

Matar emphasise the fact that women are influential even in a patriarchal society by highlighting the theme of male which he incorporates within the patriarchy. He eradicates the allusion that women in Libya have no rights, â€Å"I cried because I understood that I was now the property of another man†¦Ã¢â‚¬  (Pg 173) this powerful quote chosen by Matar, portrays the pain and emotions experienced by real women in cases where arranged marriages occur. However he also shows how Suleiman didn’t understand his role in the society, when he uses the character of Suleiman to say â€Å"We are†¦two open pages of the same book†, this gives us the meaning of equalisation, between man and women, which as Matar knows in the time of 1979 in Libya women were never equal to man. Matar describes how Libyan men are cruel and vicious towards traitors of Libya, he uses the character of Ustath Rashid, to show the cruelty of the regime. As the character, Ustath Rashid is hanged on live television for being a â€Å"traitor† (Page 187). Matar uses this scene to revolt and distress readers about the realisations of Libya, and if you were suspected of crimes against ‘Qaddafi’, you would be captured and killed. â€Å"They looked like children satisfied with the swing they had just made†¦Ã¢â‚¬  (page 187). This shows how the people of Libya supported the ideas of Qaddafi, Matar wanted to expose this as it is important to understand that not all people in Libya were fearful of Qaddafi but rather some agreed with him and his cruel ways. â€Å"They say the man melted like ice in a fire†, â€Å"The cheering became louder and more furious†¦Ã¢â‚¬  (page 187). Matar wanted to demonstrate how people can disappear and to show how powerful Qaddafi was. Through the novel, Matar values children and makes this clear that children are seen as another innocent casualty of Qaddafi’s totalitarian regime. The author’s deliberate use of Suleiman, a nine year old narrator, as opposed to the adult Suleiman, as it shows how children aren’t able to fully comprehend what is going on around them, which gives us an indication that by having a child narrate the novel, would have an unbiased perspective rather than an adult who would be against the regime but also because children don’t hold back from handing out private information.

Lynda Smith “Disconnected” Rhetorical Summary Essay

In her essay, â€Å"Disconnected†, Lynda Smith apprehends that today’s technological forward movements are taking over our basic human interactions. She explains that we are being brainwashed into believing that cell phone, computers and other technological gadgets help us to stay connected smoothly and instantaneously. Although the reality is by using these gadgets we are not experiencing face to face communications, instead we are separating from each other. Lynda Smith tries to connect with readers emotions by pointing out misleading cell phone carrier commercials and slogans. Smith also uses further facts to support her claims, that these companies have lied to us and succeeded by providing false information by repetition. Which causal has the customer believe these companies are trustworthy and customer friendly. Even more she uses CIA’s data base information to show the number of cell phone and internet users to conclude her theory on commercials influencing our choices to purchase these services. Furthermore, Smith connects with people who have been affected by advertising and cell phone carries enormous number of cell phone users. Smith’s example portrays a men who was lead to believe, he would save time by owning a cell phone, while the truth is there is no saving time. Big corporations are just out to warp our sense of time so that we really end up with less, while still buying their products, and jumping on the bandwagon. Smith ends her arguments by stating we all have individual choice to decide how we communicate with our close once. Will it be by fast forwarding technology, or face to face interaction, either way we need to keep updated with technology in order progress forwards but we can not depend on it.

5 Career Strategies You Can Take from The Art of War

5 Career Strategies You Can Take from The Art of War If you’ve ever read The Art of War by Sun Tzu, you know that it was meant to be a guide for actual warfare. Taken slightly less literally, all these centuries later, it’s also a handy guide for approaching and surviving any kind of conflict, including those at work- not to mention a fantastic primer for building your leadership skills. Let’s look at some of the key points in the book that you can apply to your own career.1. Strategy is Everythingâ€Å"Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.†If you don’t have a plan, it’s easy to get mired in the day-to-day and lose sight of your goals. It’s crucial to have short-term and long-term professional goals so you’re making active progress, instead of just dealing with whatever comes your way and waiting around for the next thing.2. Be Ready to Compromiseâ€Å"The greatest victory is that which requires no battle.à ¢â‚¬ You may know you’re right on a particular point or a way to do things, but ask yourself- if I go all in on this, what is achieved here? Part of being a team member means being ready to compromise and negotiate to make sure work is getting done. If you’re working on your own, then sure- it’s your way or else. If you’re working with others, it’s important to take their points of view into account as well. Knowing your priorities can help you figure out when it’s important to fight for something, and when you’d be better off finding a compromise.3. Keep Calmâ€Å"The supreme art of war is to subdue the enemy without fighting.†Work is not the place to lose your cool, even when things are rough, or someone makes you angry. Find alternative ways to settle conflicts without yelling. You can also work on your at-work relaxation techniques to help you cope with stress and resolve issues without flying off the handle.4. Embrace Off ice Politicsâ€Å"He will win who knows how to handle both superior and inferior forces.†Workplaces have politics. This is just as true if you work in a fast food restaurant as it is if you work for a Fortune 500 company. Any time you put different personalities together to achieve common goals, part of your own job will be working together with others to make sure you’re getting things done.Rather than avoid conflicts, work on them and through them. You’ll be building good skills, and racking up experience points you can point to later for a promotion or a new job.5. Keep Your Confidence Levels Upâ€Å"You have to believe in yourself.†Strategy, planning, and good habits are fantastic ways to boost your career, but they’re not the most important element- you are. If you play to your strengths and know that you can handle whatever comes your way (even if it requires some extra battle planning), that confidence can improve both your work performance and the quality of opportunities that come your way.

Free Essays on Deodorant

Shopping for deodorant in the grocery store can be a hassle, because of the different varieties that are available. There are deodorants for men, women, teens, and on top of that there is a huge variety of strengths to choose from. These can range from powder fresh to peachy peach. Because there are so many choices, advertisers have to come up with catchy images that appeal to human desires, in order to make their product sell. By analyzing the ads for the Adidas, Lightning Speed Stick, and Platinum Secret deodorants it can be seen how the ads make appeals to the human desires of total control, power, and confidence. The ad for the Adidas deodorant features the silhouettes of three guys playing basketball under the blazing hot sun. Mysteriously their faces are not shown, nor the colors that they wear, they remain secret. There is just the image of them playing basketball. With the presence of the fading orange background, it seems as if these guys have been playing all day. The color scheme of the ad is very dull. Midway through the ad, on the right hand side, there is a picture of the three different Adidas antiperspirants that the buyer can choose from. These include dynamic, sport, and team. Above the picture there is a caption that reads: â€Å"Total control. Total performance. Adidas antiperspirants and deodorants.† This particular ad is targeted toward male athletes of any age. This ad does not use any bright eye catching colors, therefore making the ad seem more serious: just how any dedicated male athlete would be about his sport. Not having many bright colors could also symbolize the masculinity of the ad, because many males don’t prefer bright colors like pink or yellow. Another significant point in this ad is that the faces of the players are not revealed, which suggests that the advertiser is only trying to stress the intensity of the game being played. The caption sums the ad up by overall saying t... Free Essays on Deodorant Free Essays on Deodorant Shopping for deodorant in the grocery store can be a hassle, because of the different varieties that are available. There are deodorants for men, women, teens, and on top of that there is a huge variety of strengths to choose from. These can range from powder fresh to peachy peach. Because there are so many choices, advertisers have to come up with catchy images that appeal to human desires, in order to make their product sell. By analyzing the ads for the Adidas, Lightning Speed Stick, and Platinum Secret deodorants it can be seen how the ads make appeals to the human desires of total control, power, and confidence. The ad for the Adidas deodorant features the silhouettes of three guys playing basketball under the blazing hot sun. Mysteriously their faces are not shown, nor the colors that they wear, they remain secret. There is just the image of them playing basketball. With the presence of the fading orange background, it seems as if these guys have been playing all day. The color scheme of the ad is very dull. Midway through the ad, on the right hand side, there is a picture of the three different Adidas antiperspirants that the buyer can choose from. These include dynamic, sport, and team. Above the picture there is a caption that reads: â€Å"Total control. Total performance. Adidas antiperspirants and deodorants.† This particular ad is targeted toward male athletes of any age. This ad does not use any bright eye catching colors, therefore making the ad seem more serious: just how any dedicated male athlete would be about his sport. Not having many bright colors could also symbolize the masculinity of the ad, because many males don’t prefer bright colors like pink or yellow. Another significant point in this ad is that the faces of the players are not revealed, which suggests that the advertiser is only trying to stress the intensity of the game being played. The caption sums the ad up by overall saying t...

How To Say However or Nevertheless in Spanish

How To Say However or Nevertheless in Spanish Spanish has several ways of indicating that what is said might seem to be at odds with what the listener might expect. Examples in English involve words or phrases such as, however, in spite of, and nevertheless. In grammatical terms, statements such words or are called terms of concession. Using Terms of Concession Following are some of the words or phrases of concession used in Spanish. Note that in the translations of sample sentences, a variety of English words can be used, depending on the context. Note also that many of the Spanish words are freely interchangeable with at least one other. For example, there is no real difference in meaning between sin embargo and no obstante, although the latter is more formal, just as there is little or no difference in meaning between even so and however. Also note that some of the words have uses other than those listed here. Keep in mind that many of the words or phrases of concession can be followed by a verb in the subjunctive mood, especially if the verb refers to an action or state in the future, or to an action or state that is occurring in the present and is expected to continue to the future. Phrases A Through G A pesar de Come a pesar de todo. (He eats in spite of everything.)A pesar de las crà ­ticas, la cantante defiende su nueva imagen. (Despite the critics, the singer defends her new image.)A pesar de que somos oponentes polà ­ticos, no somos rivales personales. (Even though were political opponents, we arent personal rivals.) Asà ­ or aun asà ­ Asà ­ yo tenga mucho trabajo, no tengo dinero. (Even though I have a lot of work, I dont have money.)Paciencia es la clave, asà ­ sea difà ­cil. (Patience is the key, although is difficult.)Asà ­ compres muchas cosas, cuenta como una. (Although you are buying many items, they count as one.) In other contexts, asà ­ often means so or otherwise is used to emphasize what precedes or follows. When asà ­ means although, it is always followed by a verb in the subjunctive mood. Aunque Aunque estaba lloviznando, decidimos salir. (Although it was drizzling, we decided to leave.)Debes estudiar, aunque no quieras. (You must study even though you dont want to.)Es inteligente aunque algo excà ©ntrica. (Shes intelligent but a bit eccentric.) Bien que Explà ­came esto bien que no entiendo. (Explain this to me even though I dont understand.)Lo vi bien que era las dos de la maà ±ana. (I saw it well even though it was 2 a.m.) Be aware that most often, bien que isnt a phrase but rather simply bien followed by que. For example, Est bien que existan diferencias simply means it is good that there are differences. Phrases H through R Incluso si La guerra continuar incluso si el pà ºblico se cansa. (The war will continue even if the public is tired of it.)Una mascota puede hacerte sonreà ­r incluso si tienes un mal dà ­a. (A pet can make you smile even if youre having a bad day.) No obstante No obstante este problema debe de estar en manos de la ONU. (However, this problem should be in the hands of the U.N.)No obstante, el à ºltimo aà ±o tambià ©n ha sido desalentador para mucha gente. (Nevertheless, the last year has been discouraging for many people.) Por ms/mucho que Por ms que te duela, es lo que necesitas. (Even though it hurts you, its what you need.)Por mucho que gano, no consigo llegar a fin de mes. (However much I earn, I cant make it to the end of the month.) Phrases S Through Z Sin embargo Sin embargo, cada uno salià ³ del teatro. (Nevertheless, each one left the theater.)Sin embargo, las cosas siguen muy complicadas en el Yucatn. (Even so, things keep on being very complex in the Yucatan.) Siquiera Tienes que reconocer un error, siquiera sea mà ­nimo. (You have to recognize an error, even though it is minimal.)Pienso tratar ese problema, siquiera no pueda hacerlo ahora. (I think I will tackle this problem, even though I cant do it now.) Y eso que El asfalto de este pueblucho triplica el calor que hace. Y eso que estamos al lado del mar. (The asphalt of this awful town makes it three times as hot even though we are next to the sea.)Estoy enfermo y eso que el horà ³scopo del diario no lo decà ­a. (I am sick, although the daily horoscope didnt say that would happen.) Y eso que is always followed by a verb in the indicative mood.

Software Process Models Essay Example | Topics and Well Written Essays - 500 words - 1

Software Process Models - Essay Example With the invention of digital signals in the early 2000’s more television stations are moving toward it (Buyya, R. et al. 2008). The current television network methodology used by Maarly M Ltd does not fully meet the needs of the viewers who need to have clear images displayed on their screens (Buyya, R. et al. 2008). Any system or methodology used by any company is bound to pose some challenges to the company. What matters how the company copes with the issues the system exposes (Buyya et al, 2008). In order to fully understand the problems in the current system, it is very important to troubleshoot the whole systems to not only find the problems but to also find out why such problems exist. For Maarly M Ltd, the main problem the current systems have is its inability to display clear images as they appear. Television viewers are therefore not able to get a real picture of the events on the screen. There exist so many methodologies to improve television networks. Experts have developed various systems that can help television networks improve their receptions (Hau, T. et al. 2011). Despite all systems developed following the same steps such as communication, planning, modeling, construction and deployment, each company can choose the methodology it deems fit for its operations. For Maarly M, the spiral methodology is most suitable to solve the issues experienced from the current system. The main reason for choosing the spiral methodology over the others is because of the digital nature that the television industry is gradually adopting and the developers can develop carious prototypes and test them so as to achieve the desired signal (Buyya et al, 2008). People are buying satellite dishes to get a better reception of the television signals, and we at Maarly M can only do better by helping them get a much clearer digital reception. With the popularity of satellite dishes among television

Rogers & Hammerstein Essay Example | Topics and Well Written Essays - 1000 words

Rogers & Hammerstein - Essay Example The collaboration between the composer and the writer was the beginning of a musical partnership "for over twenty years and wrote a number of successful musicals-even though Rodgers was a workaholic and Hart was an alcoholic."(Oklahoma, 2005 ). Hammerstein with his theater and opera inclined paternal family was a stage struck since childhood, which unsurprisingly led him to be a performer and a writer of amateur routines in his freshman. After a year at Columbia Law school he became famous librettist for operettas. Hammerstein had a successful career before beginning his partnership with Rodgers. (Gordon, 1990). With Jerome Kern, they collaborated in "most notably Show Boat (1927), and wrote the book and lyrics for Carmen Jones, the 1943 all-black version of Georges Bizet's opera Carmen" (Remarkable Columbians, 2004). Rogers was asked by the Theater Guild of New York City in 1940 to compose new musical. Asking Hart to once again work with him, to no avail due to Hart's deteriorating health. He then contacted Hammerstein to whom he already had an acquaintance in their undergraduate lives in Columbian College. This was the beginning of a wonderful and creative workmanship. Their first collaborative and radical work was in Oklahoma! which became the foundation of the 17-year partnership and "continued through ten other musicals, including one motion picture (State Fair, 1945) and one teleplay (Cinderella, 1957), Carousel (1945), South Pacific (1949), The King and I (1951) and The Sound of Music (1959). In all, the duo won 35 Tonys, 15 Oscars, two Grammys, two Pulitzers, and two Emmys." (Remarkable Columbians, 2004). The Oklahoma! set the stage of sweeping changes for American musical theater. The dynamic duo challenged the current styles of the musical theater. They have ingeniously integrated the elements of drama, music and dance as never before. During this time, musicals' attractions include songs which were usually irrelevant to the story and comedy arranged with little plot. This is how Oklahoma! defined its uniqueness ushering the birth of "a new genre, the musical play, representing a unique fusion of Rodgers' musical comedy and Hammerstein's operetta. A milestone in the development of the American musical, it also marked the beginning of the most successful partnership in Broadway" (Biographies, 2005). This pioneering masterpiece was experimental in its nature. It tried to set new guidelines of entertainment in its fullest. The play effectively intertwined funny musicals and serious types of music. The songs either enhanced the plot or direct the audience to understand the characters. T he plot and the music characterized the birth of the musical play. Such twist of interest was made through the fitting of the music to the pre-written words, the effect which is astounding. The music became a tool of emotion and storyline. Not yet done, the team made another hit in 1945 in Carousel with its more dramatic plot. For the second time, audience was arrested by further innovations on the arrangements of the musical play which was unbelievably pleasing entertainment. Among its unusualness, the play started with the whole cast performing a ballet as the orchestra plays, in place of the usual overture before the show begins enchanting the audiences and further redefining the art of the genre. Rodgers and Hammerstein apparently are not

Rule of St. Benedict and the Prayer of St. Francis Essay

Rule of St. Benedict and the Prayer of St. Francis - Essay Example Significantly, a variety of monastic traditions have contributed to the growth of the religious life within the Catholic Church. The regulation of monasticism was mainly carried out by the various religious rules such as the Rule of St Basil and the Rule of St Benedict in the early periods of monasticism and these rules were strictly observed by the monks. However, the Church laws of different denominations began to regulate monasticism in the later periods and there was a great change in the attitude towards these religious rules. The selections from the Rule of St. Benedict and the Prayer of St. Francis as given in the textbook provide an important illustration of the monastic traditions of different periods in the Church history. In spite of their apparent differences, both of these texts make sense in the context of the monastic traditions of the different periods. A comparative analysis of these two texts explains how monasticism fits into the Christian tradition generally and t hese texts provide the most effective demonstrations of the religious rules of different monastic traditions. In an analysis of the selection from the Rule of St. Benedict, one comes to recognize the example of the monastic tradition of the early stages of monasticism.

Employee Scenarios Essay Example | Topics and Well Written Essays - 500 words

Employee Scenarios - Essay Example This paper analyzes internet abuse, sexual harassment, and substance abuse as fictional scenarios, which employer deals with regarding employees. All these scenarios have effects to the employee and the employer. The employee finds it difficult to cope with such situations in the company. It makes it impossible for the employer, to delegate duties to such workers, because of poor performance. On the other hand, employees find it difficult to cope with work demands, when the scenarios’ affect them. It is important for employers to form and develop regulations within their work place that tend to regulate occurrence of such scenarios within the work place. Technology enables majority of employees to use the internet when undertaking company duties. The internet gives relevance to the type of work an employee undertakes and some irrelevant to his or her work. In both cases, internet plays a crucial role when performing different company duties. In econet wireless company, a company that offers internet wireless services to his customers, Bradley, the companies’ supervisor director, gets into serious problems with his manager, after he is found watching pornographic videos using the company’s internet at work. Clearly, the company has rules and regulations that regulate internet usage of the employees. The rules and regulations seem not right to Bradley and he decides to abuse the rules by going to unpleasant sites to watch the videos. According to his employer, this becomes a gigantic scenario as the company’s rules and regulations violation. Regular conduct of job examination studies and certification of the resul ts helps guard employers from unfair treatment (Jackson, Schuler & Werner, 2012, p.153). Bradley’s manager positions himself as a perfect employer because he had the regular examination, but Bradley had not taken it seriously. However, the company still

Operation Desert Storm Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Operation Desert Storm - Research Paper Example Saddam Hussein gave orders to his army to invade the small country of Kuwait. During the invasion, Iraq was well equipped with the latest technology weapons they got from the United States. Initially, the United States had provided massive military aid to Iraq for their protection. It was a wrong move from the country as this saw Iraq uses the weapons to attack people of Kuwait. The US Military together with other countries’ military had to go stop the invasion, and it resulted in a big war (USHistory.Org., 2015). The US Military had a good preparation before going to the war of evicting Iraq soldiers from Kuwait. The problem is that the military was not well prepared for the aftermath of the invasion. The army did not know what to do in case their efforts failed. The Army also wanted to end Saddam Hussein’s dictatorship in Iraq and his support for terrorism (Dale, 2009). The approach of the United States is giving Saddam Hussein an ultimatum about leaving Kuwait was no t right. Saddam Hussein and his troops were to leave Kuwait on January 15, 1991. They did not follow the orders. Thus, US Military released its attack on the people. There was massive bombing of the Iraq’s military camps for a few weeks. There are arguments that suggest the US government was feeling threatened by Iraq as they had intelligence suggesting Iraq could have been making weapons of mass destruction. The objectives of the government attacking Iraq were wrong placed that is why the mission did not get good execution (Waldman, 2005). The other countries involved had opposition to Iraq, but did not attack with the same force as the US Army. There were other countries in the United Nations that did not find enough evidence to attack Iraq’s army thus did not participate. The military that invaded Kuwait to attack Iraq were well prepared for the invasion, but the problem is that they did not

Western Art and Contemporary Chinese Painting Essay

Western Art and Contemporary Chinese Painting - Essay Example The essay "Western Art and Contemporary Chinese Painting" examines to what extent has contemporary Chinese painting been influenced western art both abstract and representational. The art prevailing in different areas of the world have numerous distinct factors as well as traits in common. The Chinese painting is a distinguished sector in World Art which contemporarily has innovations of western art in it. Investigation on the matter becomes significant for the academics on World Art as contemporary sector is in flourish nowadays. The people in China attached to Chinese painting demonstrate the mix of traditionalism from Chinese as well as western. Aesthetics of a nation is something that has substantial traits of entire evolution of the cultural setup of the society. Study on the topic necessitates prior identification of both traditions and the tools and techniques used in those specifically. The characteristics are recognized for them followed by analysing market for the same. The history leads researchers to remember renowned names from the field which resulted in the comparison of their works. Influences are offered by Chinese as well as western mutually which is seen in the contemporary works of both sectors. As an overall fact, real time boom in Chinese painting is being recognized through the study on the matter. Many of the current artists from China adopt complete western approach for their paintings rather than a merge of Chinese and western. Though it is accepted widely, this trend can ruin.

Operation Desert Storm Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Operation Desert Storm - Research Paper Example Saddam Hussein gave orders to his army to invade the small country of Kuwait. During the invasion, Iraq was well equipped with the latest technology weapons they got from the United States. Initially, the United States had provided massive military aid to Iraq for their protection. It was a wrong move from the country as this saw Iraq uses the weapons to attack people of Kuwait. The US Military together with other countries’ military had to go stop the invasion, and it resulted in a big war (USHistory.Org., 2015). The US Military had a good preparation before going to the war of evicting Iraq soldiers from Kuwait. The problem is that the military was not well prepared for the aftermath of the invasion. The army did not know what to do in case their efforts failed. The Army also wanted to end Saddam Hussein’s dictatorship in Iraq and his support for terrorism (Dale, 2009). The approach of the United States is giving Saddam Hussein an ultimatum about leaving Kuwait was no t right. Saddam Hussein and his troops were to leave Kuwait on January 15, 1991. They did not follow the orders. Thus, US Military released its attack on the people. There was massive bombing of the Iraq’s military camps for a few weeks. There are arguments that suggest the US government was feeling threatened by Iraq as they had intelligence suggesting Iraq could have been making weapons of mass destruction. The objectives of the government attacking Iraq were wrong placed that is why the mission did not get good execution (Waldman, 2005). The other countries involved had opposition to Iraq, but did not attack with the same force as the US Army. There were other countries in the United Nations that did not find enough evidence to attack Iraq’s army thus did not participate. The military that invaded Kuwait to attack Iraq were well prepared for the invasion, but the problem is that they did not

Instructional Design Essay Example for Free

Instructional Design Essay The world is a place full of so many different professions that need people to train to be regarded as professionals of a specific area. Doctors, managers, engineers, drivers, teachers, professors, lecturers and so many other professionals are qualified because the people did some kind of training. The training offered by the relevant institutions were not just conducted without guidelines, there were and there are still guidelines showing what is required when one wants to become a qualified professional. These guidelines are implemented in a process that has the specific instructions developed in a systematic manner known as the instructional design. Instructional design is an out line of well organised specific instructions on a specific profession guiding trainers on how to produce quality education and profession in a learning environment (Teaching Center, 2004). An instructional design always have four major steps though different models have different ways of showing these steps. It always has the design and the analysis step, the implementation and the production step, the developing step, and the review and evaluation step (Teaching Center, 2004). Why would an institution look for this kind of a process? Performance of an organisation depends on the employees, and the skills these employees have must be of importance to an institution. Another issue is that no organisation or institution would like to have a bad reputation of producing low quality professional skills, institutions would work towards the standards required by the public. Instructional design helps quality skill and performance production (Whiddett and Hollyforde, 2003). Professional Development Professional development is the manner in which the skills a person requires to maintain a specific line of career are developed or maintained. It is usually offered through continued education and training. Professional development is always a role left to the human resource manager or professional trainers in development departments in the organization. Teachers, lecturers and other educational trainers also play a big role in the professional development. The teachers and education organization trainers offer professional skills to students under various fields of study or profession. They are therefore required to know the steps and instructional designs used for the development of students professionally as Graff et. al note in their book (2006). Professional development involves the formal kind of education for example university education, post secondary education or even polytechnic education that enables a person to obtain a certificate or a credential that will enable him/her to get employment and retain it due to the knowledge the person has gained. The process of professional development therefore involves teaching on the various topics of the profession and other training procedures like practicals and internships (Gaff et. al, 2006). A teacher is required to organise how this professional development will be done on his/her students over a given period of time. There are other ways that professional development could be done, for example personal coaching can lead to one gaining the relevant knowledge and required training for a certain profession. This is mostly done through professional development individual and informal programs. Professional development in a work place enhances the individual skills on the processes and tasks at work. These skills that can be improved are such as team management skills, effectiveness skills and the system of and organizations thinking skills. The task skills that can be enhanced by professional development are such as skills on training safety, applications on computer software and skills on customer services (Cindy et. al, 2000). Professional development can also be a choice of the already employed. In this situation the individual under the current occupation undergoes the relevant training to improve his/her skills on the specific profession. Examples of normally desired skills for this kind of professional development are; leadership skills for the managers and skills on specific training techniques on different professions for example the training skills on, metal work equipments, engineers, medical practitioners and many others. There are different requirements for different professions in professional development. The kind of training that a medical student undergoes is not the same as the kind of training an accounting student would undergo. The different fields require different knowledge, skills and internships. An example of a professional development is in the health care profession that involves the development of skills, knowledge and attitude of the students or the workers to ensure that they work effectively and confidently (Work Cover 2003). In order to gain the knowledge, skills and the attitude, the students or the health care workers have to be trained, mentored and supervised. Organisational structures have to be created and maintained as well to ensure team work in the medical field and support for the individuals (National Society, 1986). Another example of professional development is training of customers which is normally done by manufactures with new machines and would like to train their customers on how to use the machine. This is normally referred to as an after sales service that aims to prevent misuse of the equipment, technology or a system (National Society, 1986). Instructional Designs  There are so many definitions to an instructional design. An instructional design can be defined as an organised out line of a teachers or a trainers program on how professional development will be conducted or performed. It can also be referred to as a model developed for a competency based system. Another definition according to a learning and teaching center indicates that an instructional design is an effective transfer tool with instructions used by teachers and learners to organise communication technology (2004). The instructional design is organised based on the profession to be developed, the students to be trained, the time available for training, available resources and the requirements of the course of the specific profession. Why would there be instructional designs? Different professions have different requirements and standards of performance. One has to be a doctor or a manager after learning the skills required in those respective fields of study. The world is changing gradually and the skills required before are either improved or are no longer used, there are standards too to guide the kind of skills in a specific profession. In order to determine if a person has accomplished the requirements of a specific profession and has undergone the training, there has to be a guide to it. This guide is the instructional design. The designs have the instructions on what should be done on the competency systems, how it should be done, the time the system or the professional development requires and is according to the national standards of specific professional requirements. An example is in the information technology field. Information technology has experienced great changes in the technological methods. The technology professionals need a standard method to use in monitoring the performance of information technology firms to determine if they are up to competency standards. Performance of an organisation always depend on the type and quality of skills employed in the firm. Just as other firms need qualified personnel in their fields, its the same way the information technology requires qualified personnel too (Harless, 1970). Evaluating if an information technology firm has the competent group of professionals depends on the kind of training of the professionals. Professionals have to have undergone some kind of training with specified standards qualifying one as a professional. These standards are always integrated in the instructional design, therefore it is important that an instructional design guides the information technology professionals in the evaluation of the competency of the firms. Instructional designs offer guidelines to evaluation as well as guidelines to professional development (Harless1970). When the right guidelines are used in the evaluation of an organisation, the performance of the organisation is sure to be of standard. Instructional Design Models There are various models that can be used to develop instructional designs. Teachers and trainers select the models they find appropriate for the process of profession development. This discussion will only give more information on three models among the many models of instructional designs. The three models are; the ADDIE model, Carey and Dick model and rapid prototyping model. Other models though not thoroughly discussed here are the Rajans and Smiths model, and the Kemp, Rose and Morrisons model (Gilbert, 1978). Carey and Dick model This kind of model does not consider the instructions in an instructional model as separated components, but as a collective system. It out lines the various components of an instructional design. The system of an instructional design as argued by Dick and Carey has so many components as shown. The goals, analysis, contexts and learners, aims of performance, the materials of the instructional design, strategy to be used in the instructional design, design evaluation, design instruments and the process of revising the instructional design (Dick et. al. , 1978). The process of instructional design planning and development requires several steps as Carey and Dick indicate in their book (1978). The first step in instructional design creation is the identification of the goals of the instructional design that a trainer or teacher would like to accomplish with the students. The second step involves analysing the instructions of the design. A third step involves analysing the contexts and the learners then noting the performance aims. The next step in this process according to Dick and Carey is looking for the instruments of assessment and developing them. A strategy is developed, materials for professional development selected, instructions evaluated based on the formulated evaluation method and the instructions revised. The last important step done is the evaluation of the whole system of instructional design as noted by Dick et. al. The formulators of this model believe that the system of instructional design integrates all the components of the system to work together towards the goal of the design, which is desired student outcomes (1978).

Sony Corporation marketing plan

Sony Corporation marketing plan Sony Corporation founded in Japan, revolutionized the consumer electronics field. The Sony became familiar throughout the world for innovative products as the transistor radio, the Trinitron television, the Walkman cassette player, and the compact disk (CD). The company also joined in other diversified industries such as entertainment, battery manufacture, life insurance, and sports equipment. By the end of the twentieth century it cooperated with the Peoples Republic of China to produce television sets. Sony had become a major player on the international market. Sony is a global manufacturer of audio, video, communications and information technology products for consumer and professional markets. Sony Corporation is no.1 in its industry, with 60 years of integrity and high quality behind its well-recognized brand name. Recently, however, it has sustained serious damage to its product quality, customer service, and reputation for honesty and integrity that need to be addressed if Sony is to retain its supremacy. This strategic plan details the companys strengths, weaknesses, opportunities, and threats, proposing an approach for leveraging them to recoup the companys good standing, as well as its bottom. Sony has achieved a standing in the electronics industry rivaled by none. It has nearly universal brand recognition, and that brand stands for quality, innovation, integrity, and service. Sonys consistent efforts to keep its finger on the pulse of innovation have made it the pioneer in many electronics discoveries, such as the first Japanese tape recorder and the first Japanese radio, as well as the compact disk. Sony has a large base of customers who for a long time have refused to buy any other brand but Sony when it came to electronics. Sony Corporation has a unique culture which is firmly rooted. The research and development section of Sony differs greatly from other companies with its great flexibility, Sony; is a traditional Japanese company in many ways. There is life-time employment, with strong norms and values which in turn create strategies through their actions. Sony delivers thrilling digital entertainment experiences by capitalizing on the synergy between its electronics business, content creation capabilities and movie, music, mobile and computer games interests. As a world leader in high definition, Sony already offers an exciting range of broadcast and consumer HD products, as well as content assets that are driving the industry towards HD digitalization. Marketing Plan of Sony Corporation Marketing plan of Sony consists of the following framework: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration This marketing plan is aimed at highlighting one of the product line extensions of Sony Corporation. It mainly focuses on the internal and external environment of Sony Corporation. Apart from that this plan include the marketing strategies, brand promotion strategies, marketing mix involved and various initiatives which Sony Corporation took. SWOT analysis one of the major content which is included in this marketing plan. Purpose and Mission The main purpose of this marketing plan is to analyze various aspects of product-line extension by Sony Corporation. Here the chosen product-line extension is Sony-Bravia. The mission of this plan is to find out whether Sony-Bravia has met Sony-Corporations expectations before launching this product in the market. Sony-Corporation is one of the worlds leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content. Sonys mission is to commit to develop a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organization, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products. Sony focuses on strengthening its all-important electronics business and maintain market leadership in high profile areas such as televisions, digital imaging, home video equipment and portable audio. To achieve this, Sony is pursuing three corporate initiatives: The Customer Viewpoint Initiative emphasizes the importance to staff of viewing Sony, its products and services from a customer perspective. The Technology Nr. 1 Initiative focuses on reinforcing Sonys cutting-edge technologies in the areas targeted for maximum investment of resources, including televisions, home video equipment, digital imaging equipment and Walkman The Genba Initiative aims at strengthening frontline operations (genba in Japanese) such as design locations, manufacturing facilities and sales offices. 2. Situation Analysis In developing BRAVIA, Sony brought together its most advanced design, manufacturing and sales capabilities. Sony incorporated newly developed Sony Panels and other technologies for outstanding image quality and devised a high impact advertising programme. BRAVIA currently holds the worldwide No. 1 position for LCD TVs. Sony aimed to communicate a simple message that the colour you see on these screens is like.no.other. This was the message given by Sony Corporation while launching Sony-Bravia. BRAVIA, an acronym for Best Resolution Audio Visual Integrated Architecture, was first introduced in the United States with Sonys flat-panel LCD HDTV line in late 2005. Internal environment of Sony Corporation In order to utilize limited resources, Sony promotes product designs that conserve materials by measures such as resources recycling and use of recycled materials. Sony manages the chemicals we use in products and at sites in a reliable manner which is based on precautionary approach. Sony is taking steps to protect biodiversity at its sites through site greening activities and initiatives aimed at helping to restore areas outside its sites to their natural state. In manufacturing and non-manufacturing sites worldwide, Sony carries out consistent environmental activities based on policies such as Sony Groups environmental mid-range targets. Sony strives to provide environmentally conscious products through measures such as conducting product environmental assessments. Sony strongly believes in the importance of informing stakeholders that include customers about our environmental philosophy and initiatives. Furthermore, employees of each group company receive environmental training and other self development programs to help raise employee awareness on the environment. The greatest asset of Sony is of its human capital, especially its engineers which make up the RD department. Their constant innovation is crucial for a consumer electronic firm which specializes in audio-visual equipment and the higher profit margin, which comes from being the leader of the pact. External Environment of Sony Corporation Competition: Sony was the inefficient in manufacturing structures which decrease Sonys quality that badly affects their reputation and caused a decline in product competitiveness. Market: Sony was insufficient in responding to the shift of market demand and losing of its competitive advantages. Technology: To bring miniaturization to its product, Sony ensures that technologists, engineers, and marketers have a shared understanding of customer needs and of technological possibilities in order to become more customer-orientated with the aim to increase competitive advantage, as well as create more value added activities. Thus, we can see that keeping in mind the following above mentioned environmental aspects; they can launch a product in the market. Sony Corporation has to keep in mind the challenges faced by them in the past and the mistakes made in the past which has affected their reputation. They have under gone a serious plan for their future. Marketing Strategies Marketing strategies used by Sony Corporation is very effective that it has created value in consumers mind to the product offered by them. Sony has targeted its product-line BRAVIA in the urban areas, in big cities like New Delhi, Pune, Mumbai etc. In most of all this places, Sony has more than four different distributors like Sony world and also they have Sony service centers. For the customers in urban areas the supply seems to be satisfactory, though the rural areas are left out. Sonys Marketing Mix consists of: Product Price Promotion Place Product: Product is a tangible thing which is used to satisfy a particular want. Sony Corporation launched a product called Sony-BRAVIA. BRAVIA is a Sony brand used to market its high-definition LCD televisions, projection TVs and front projectors, along with its home cinema range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of Best Resolution Audio Visual Integrated Architecture. In providing a wide range of products and services with high quality, Sony has by far influenced most of the its customers perception favorably towards its products Price: Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Sony being a company which emphasizes product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. Even though the prices imposed by Sony seems to be fair with consideration of the quality of the products and services offered , the only problem is that, Sony has priced its products too expensively for a middle or lower class customer to afford to buy those products. Apart from that Sony has targeted its market mainly to urban customers who can afford such expensive products. Sony has to create also some of low end products with low prices which can be affordable to low income users. Skimming Strategy Sony Corporation has developed a price Skimming Strategy, since the product has enough differentiation to justify a high price and desire quick cash and have minimal desires for significant market penetration and control. Promotion: Sony has promoted its BRAVIA brand through wide advertising campaigns which includes many of its portfolio stars, starting off with Taylor Swift, showing off the Cyber-shot DSC-TX7. Each ad featured a Sony-affiliated celebrity to pitch its electronic products, such as its 3-D television and its e-reader. Sony spent nearly $5 billion on their global ad campaigns. The launch of BRAVIA was different in different countries like in India advertisement featured thousands of square anthropomorphic pixels. A Kathakali dancers green face turns into pixels which run away from him. He finds his face later in a Sony BRAVIA television Pull Strategy Sony Corporation has adopted a The PULL STRATEGY to have direct interface with the end user of the offering. Sony has minimized the use of channels of distribution is during the first stages of promotion and a major commitment to advertisement has been under taken. The objective is to pull the prospects into the various channel outlets creating a demand the channels cannot ignore. Place: Sony has targeted its markets in the urban areas, in big cities like New Delhi, Pune, Mumbai etc. In most of all this places, Sony has more than four different distributors like Sony world and also they have Sony service centers. Addition Consideration Based on the above mentioned information, a critical SWOT analysis can be made with the help of available information. SWOT analysis helps an organization to understand their strengths and weaknesses and also to have an idea about what the opportunities available to them outside and what are the likely threats they can face in future. Strength Large market share: Sony has the ability to be successful in several different markets. They have made an impact in the video game market, the PC market, and especially the television market and there are still numerous others. Providing end-to-end solutions in todays highly developing world: Sony is the only company which is delivering complete, end-to-end solutions for todays HD World. Sony provides tools for our customers to create, edit, store, share and enjoy High Definition content. Sony Pictures and Sony Computer Entertainment create movies and games that maximize the full power and potential of HD while independent film makers and programme producers are encouraged to realize their unique creative vision in full Sony HD. Cutting-edge technologies: Sony has adopted cutting-edge technologies to produce their products with distinctive feature. Innovations: Sony has always been a leader in technology, creating markets by looking for new markets where bigger, well-established companies are not a threat. One of Sonys greatest strengths is their ability to produce innovative, quality products. Flexibility: The research and development section of Sony differs greatly from other companies with its great flexibility, Sony; in its essence is still a traditional Japanese company in many ways. There is a planned direction for Sony, their actual product development through launching is emergent with great flexibility. Weakness Inefficient manufacturing structures: Sony was inefficient in manufacturing structures which decreased Sonys quality that badly affects their reputation and caused a decline in product competitiveness. Loosing competitive edges: The failure of Sony in effectively implements Kaizen or sustain an effective manufacturing structure to ensure that they have high quality products had damage their strong brand name and reputation which caused them to lose their product competitiveness and competitive advantages in the market. Insufficient in responding external markets: Sony was insufficient in responding to the shift of market demand and losing of its competitive advantages. Sony was incapable of fulfilling the increasing market demands which increased the stake for Sony as there are other strong competitors such as Microsoft and Nintendo to have a head start in gaining market share and enjoy first mover advantages. Opportunities Green-lighting asset sales: Sony has been green-lighting asset sales to free up cash so they can rebuild the company around a tighter core of businesses. The managing of value strategy which is concerned with maximizing long-term cash-generating of an organization by disposal of assets to get more funds and reinvest back into different business units such as RD, production and others can help Sony to strengthen its core competencies. Resources-based and positioning: Sony are implementing emergent strategies from both inside out Resources Based View and outside in Positioning view or so called Market Based View to secure its current position. An integrated approach of the resources-based and positioning view can maximize the capabilities of organization and sustaining more competitive advantages. Miniaturization Sony implement to boost its core competence is miniaturization. To bring miniaturization to its product, Sony ensures that technologists, engineers, and marketers have a shared understanding of customer needs and of technological possibilities in order to become more customer-orientated with the aim to increase competitive advantage, as well as create more value added activities. Strength of Innovation: Sony can utilize their innovative ideas to gain more and more opportunities present in the environment. Threats Competition: A common threat facing any company in sales is competition. Sonys BRAVIA is a innovation in LCDs. Apart from this Sony has innovated many products and models of the same product. Moreover Sonys price range is some what higher and if the same product is available in the market with slightly less feature, customers are likely to change their decision. However, competitors like Samsung and others are also playing an important role in the market. Failures in the past. Sony was the inefficient manufacturing structures which decrease Sonys quality that badly affects their reputation and caused a decline in product competitiveness. Moreover, Sony was insufficient in responding to the shift of market demand and losing of its competitive advantages. The failures in the past are likely to repeat in future and customers are likely to have a bad impression in their mind which is likely to be a threat for Sony. Failure to implement Kaizen effectively : The failure of Sony in effectively implementing Kaizen or sustain an effective manufacturing structure to ensure that they have high quality products had damaged their strong brand name and reputation which caused them to lose their product competitiveness and competitive advantages in the market. It can be a threat for Sony in future. Conclusion Sony must learn from their mistake and implement more effective and efficient strategies if they want to get out from this current unfavorable situation. Sony has the potential to innovate into a company with international operations as well as culture since it was one of the first Japanese companies to set up a main branch in the United States. With strategy and luck, Sony could become a great firm as it was and will be. INDIVIDUAL CRITICAL REFLECTION Sony Corporation is one of the largest manufacturers of electronic items. Sony is a global manufacturer of audio, video, communications and information technology products for consumer and professional markets. Sony Corporation is no.1 in its industry, with 60 years of integrity and high quality behind its well-recognized brand name. In providing a wide range of products and services with high quality, Sony has by far influenced most of its customers perception favorably towards its products. From time the company was created till now, the quality of the products that Sony offers is improving each year, although there are some occurrence of defects like that of defect on laptop batteries which were sold and got exploded and caught fire in Japan has caused the company a great loss as it had to recall a million of those defected batters, and also this issue degraded the companys reputation. But the overall products offered by Sony to my opinion will still be of best quality. In some of the products Sony has created deviations but still Sony has succeeded in offering value to customers to the last extent. Sources which shows that Sony Corporation has offered value to the customers: Sony has improved its technologies in such a way that it has produced high quality products with goods features which has created a good impression in the minds of customers. Sony has adopted various other strategies like it has more than four different distributors like Sony world and also they have Sony service centers. So, whenever customers find any problem with the product, service centers are nearby and the customers are offered services as and when they need. This creates value to the customers. Sony strives to provide environmentally conscious products through measures such as conducting product environmental assessments. This will help Sony to deliver product which are environmental friendly, which creates value to the customers, since customers are happy to use products which are harmless to them. The Customer Viewpoint Initiative emphasizes the importance to staff of viewing Sony, its products and services from a customer perspective. Sony has given greater importance to its customers by delivering high definition products with cutting-edge technologies. Sonys mission is to commit to develop a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. Suggestion to improve the value offered to the customers by Sony Even though, Sony has improved a lot in delivering its products as per the customers needs. Still it can improve in many ways to satisfy its customers. There are lot of area where it has to concentrate. Following the suggestions: Currently Sony Corporation has targeted only the cream of the market i.e. they have delivered products only to the high class people of the society. More or less the middle class and the lower class people cannot afford to by Sonys products because of the cost. So, Sony can offer value to a large group of people by launching a product which is capable of delivering the same satisfaction with less cost. Sony can have strategic alliances or some other strategy, so that they can learn the domestic market and can deliver high value to its consumers as per there needs and preferences. Sony can employ Domestic employees who have a better idea of what is happening in the society and as per the ideas generated by them, products can be produced. It will deliver high value to the customer. Sony must put on effort on its RD, which should be capable of applying the lasted and highly improved technologies with minimal cost. Efficient use of available resources should be ensured. Thus, applying above mentioned suggestions, Sony Corporation can surely deliver high value products to its customers. Sony usually adopted ad campaigns to promote its products in the market. It has created a direct relationship with the end consumers. So, we can say that Sony Corporation has applied Pull Strategy which have direct interface with the end user of the offering. Sony has minimized the use of channels of distribution is during the first stages of promotion and a major commitment to advertisement has been under taken. Role of Advertisement in creating value to the customers The effect of advertisement plays an important role in the promotion of a product. Sony has spent nearly one million in its ad campaign all around the world. The ad campaigns were different in different countries as per the culture of the country. In India advertisement featured thousands of square anthropomorphic pixels. A Kathakali dancers green face turns into pixels which run away from him. He finds his face later in a Sony BRAVIA television Advertisement is one of the best media which offers value to customers because while looking at the advertisement people are visualizing the same in there mind and have the tendency to buy and use it after having a brief idea about its features and pricing. Sonys Marketing Mix consists of: Product Price Promotion Place Product: Product is a tangible thing which is used to satisfy a particular want. Sony Corporation launched a product called Sony-BRAVIA. BRAVIA is a Sony brand used to market its high-definition LCD televisions, projection TVs and front projectors, along with its home cinema range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of Best Resolution Audio Visual Integrated Architecture. In providing a wide range of products and services with high quality, Sony has by far influenced most of the its customers perception favorably towards its products Price: Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Sony being a company which emphasizes product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. Even though the prices imposed by Sony seems to be fair with consideration of the quality of the products and services offered , the only problem is that, Sony has priced its products too expensively for a middle or lower class customer to afford to buy those products. Apart from that Sony has targeted its market mainly to urban customers who can afford such expensive products. Sony has to create also some of low end products with low prices which can be affordable to low income users. Skimming Strategy Sony Corporation has developed a price Skimming Strategy, since the product has enough differentiation to justify a high price and desire quick cash and have minimal desires for significant market penetration and control. Promotion: Sony has promoted its BRAVIA brand through wide advertising campaigns which includes many of its portfolio stars, starting off with Taylor Swift, showing off the Cyber-shot DSC-TX7. Each ad featured a Sony-affiliated celebrity to pitch its electronic products, such as its 3-D television and its e-reader. Sony spent nearly $5 billion on their global ad campaigns. The launch of BRAVIA was different in different countries like in India advertisement featured thousands of square anthropomorphic pixels. A Kathakali dancers green face turns into pixels which run away from him. He finds his face later in a Sony BRAVIA television Pull Strategy Sony Corporation has adopted a The PULL STRATEGY to have direct interface with the end user of the offering. Sony has minimized the use of channels of distribution is during the first stages of promotion and a major commitment to advertisement has been under taken. The objective is to pull the prospects into the various channel outlets creating a demand the channels cannot ignore. Place: Sony has targeted its markets in the urban areas, in big cities like New Delhi, Pune, Mumbai etc. In most of all this places, Sony has more than four different distributors like Sony world and also they have Sony service centers. Above mentioned is the marketing mix of Sony Corporation. Marketing mix plays an important role in achieving the organizations goals and objectives. Marketing mix of a company determines the future way of companys growth. Change must be made in the marketing mix as per the changes in customers needs and expectations and the economic growth. Marketing research is very important for the survival of a company. By doing marketing research a company can easily find out what is happening in the market and what are the changes which it should make in the organizations value delivering process. The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. forces the marketing personnel to look externally in order to fully understand the market in which they operate. sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support. is a key component in obtaining funding to pursue new initiatives. The Marketing Plan is generally undertaken for one of the following reasons: Needed as part of the yearly planning process within the marketing functional area. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. Is a component within an overall business plan, such as a new business proposal to the financial community? In this project Following components are used: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration Prior knowledge with regard to the learning outcomes If the market is very attractive and enterprise is one of the strongest in the industry you then the organization should invest best resources in support of their offering. If the market is very attractive and the enterprise is one of the weaker ones in the industry then it must concentrate on strengthening the enterprise, using their offering as a stepping stone toward this objective. If the market is not especially attractive, but the enterprise is one of the strongest in the industry then an effective marketing and sales effort for their offering will be good for generating near term profits. If the market is not especially attractive and the enterprise is one of the weaker ones in the industry then the organization should promote their offering only if it supports a more profitable part of your business or if it absorbs some of the overhead costs of a more profitable segment. Otherwise, the organization should determine the most cost effective way to divest the enterprise of this offering Comments on the learning process undergone While undergoing learning process, I was able to apply various concepts which were taught in the classrooms to the practical situations which Sony has under went in their way of doing business. I could analyze the importance of various factors which were directly related to the success of the business like the appropriate mix of marketing components called product, price, promotion and place. I could relate various marketing concept which were studied in the text books like pull and push strategy and pricing strategies like price skimming and price penetration. I could understand the market mix in dept and it was a great experience to find out what happens when there is a slight change in the marketing mix of an organization. I could understand the strategies which Sony has followed from time to time in order to sustain and gain competitive advantage. I could understand how organizations take strategic decisions in the long run and what were the effects if the strategic decisions does not work well

Boo Radley and Tom Robinson in To Kill A Mockingbird :: Harper Lee, To Kill A Mockingbird

Boo Radley and Tom Robinson come from very different backgrounds. Both face similar stories of prejudice and unfair judgments. These men faced some of the same hardships throughout their lives. Boo and Tom are both good men who were put down because they are considered â€Å"different† than others in the town. Scout learns important lessons from the way the people in town treat Boo and Tom. The title of the book To Kill A Mockingbird takes on different meanings as the author tells the story of these two men from the south. Boo Radley was a man who was never seen out of his house. Since the people of the town saw that he was different than them they thought he was bad. Boo had no chance to stand up for himself because he always stayed inside. Like Boo Radley, Tom Robinson is characterized by what the people of Maycomb county say about him. After being accused of rape, most of the people see him as an evil man. During the trial when Bob Ewell testifies, he points to Tom Robinson and says, "I seen that black nigger yonder ruttin' on my Mayella." (pg. 173) The evidence Atticus brought to court proved Tom innocent. But because this story takes place in the south where many people are racist he was accused of the crime. Tom had no chance because of the color of his skin. Both of these characters were seen for things on the outside and not for who they were. Tom and Boo taught Scout several lessons that she will remember forever. Boo shows her that just because you act different and live a different life that you are not always scary and bad. After Scout meets Boo at the end of the book she realizes that he could not really be the person that the makes him out to be. Tom’s trial shows her that racism is completely wrong but was happening all around her all of the time. She sees how Tom is not guilty but since he is black he is considered bad. She knows that this is wrong and she won’t do it herself. Before the trial she did not even know what racism was. In the book, Atticus tells Scout and Jem, "I'd rather you shoot at tin cans in the backyard, but I know you'll go after birds.

Frankensteins character :: Essays Papers

Frankensteins character In Mary Shelley’s Frankenstein, Victor Frankenstein caused many complications that could have been easily prevented. These problems were the result of his secrecy regarding his creation. The result was the deaths of many loved ones. Victor brought this upon himself because of his character flaws. His goal was not to destroy human life, but to put his knowledge to use in eliminating death. â€Å"I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body. For this I had deprived myself of rest and health. I had desired it with an ardour that far exceeded moderation...†. The purpose of his experiment was to eliminate death. His reason for doing this was the mounting sentiment from his mother’s death. One of Victor’s flaws was that he couldn’t accept something that wasn’t perfect. Because the physical appearance of the creature scared him, he rejected it. Before giving the creation a chance, Victor decided that it wasn’t normal. Victor can be held responsible not only for creating the monster, but for all of the results of the monster’s actions. If Victor had communicated his problem with the people he needed to tell, the tragedies that occurred my not have happened. Unfortunately he never told his family of the creature and a few weeks later he received a letter informing him that his brother William had been murdered. When Victor arrived home, he saw his creation in the woods and was confident that the monster was the cause of the murder. The only person suspect was a girl named Justine, whom had lived in the Frankenstein house for a long while. Because of Victor’s timid nature in relation to the creature, Justine was executed for William’s death. Victor’s main problem with telling his loved ones about the creature was that the story was so unbelievable that he thought he would be considered crazy. He was a coward and didn’t take responsibility for his actions, and because of that, all of his loved ones were casualties. Victor played the tragic role of God by altering human life and transforming it. His role as the creator makes him consider himself not only a God-like figure, but a mother-figure. He feels responsible for the creature’s actions as well he should. Frankensteins character :: Essays Papers Frankensteins character In Mary Shelley’s Frankenstein, Victor Frankenstein caused many complications that could have been easily prevented. These problems were the result of his secrecy regarding his creation. The result was the deaths of many loved ones. Victor brought this upon himself because of his character flaws. His goal was not to destroy human life, but to put his knowledge to use in eliminating death. â€Å"I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body. For this I had deprived myself of rest and health. I had desired it with an ardour that far exceeded moderation...†. The purpose of his experiment was to eliminate death. His reason for doing this was the mounting sentiment from his mother’s death. One of Victor’s flaws was that he couldn’t accept something that wasn’t perfect. Because the physical appearance of the creature scared him, he rejected it. Before giving the creation a chance, Victor decided that it wasn’t normal. Victor can be held responsible not only for creating the monster, but for all of the results of the monster’s actions. If Victor had communicated his problem with the people he needed to tell, the tragedies that occurred my not have happened. Unfortunately he never told his family of the creature and a few weeks later he received a letter informing him that his brother William had been murdered. When Victor arrived home, he saw his creation in the woods and was confident that the monster was the cause of the murder. The only person suspect was a girl named Justine, whom had lived in the Frankenstein house for a long while. Because of Victor’s timid nature in relation to the creature, Justine was executed for William’s death. Victor’s main problem with telling his loved ones about the creature was that the story was so unbelievable that he thought he would be considered crazy. He was a coward and didn’t take responsibility for his actions, and because of that, all of his loved ones were casualties. Victor played the tragic role of God by altering human life and transforming it. His role as the creator makes him consider himself not only a God-like figure, but a mother-figure. He feels responsible for the creature’s actions as well he should.

Impact of Turks and Mongols on the Islamic world Essay

The Turks and Mongols are two races that are an integral part in shaping the Islamic World as we know it today. Their roles in Islamic History are still visible when looking at the Islamic world in the present. The roots of Islam could be traced after the death of The Prophet, Muhammad. The early Islam world was dominated by the Umayyad from Damascus. The Umayyad was in turn succeeded by the Abbasids, which made Baghdad their capital. It was during the two caliphates that a majority of Muslim culture, government and society was established. The years of the Caliphates was known as the Golden Age of Islam. (Wilkinson and Salazar). The Abbasid Caliphate was ended by the Invasion of the Mongols. The Mongols were a nomadic tribe coming from the grasslands of Mongolia, their ruler then, The Great Khan Mongke, ordered his brother to attack the capital of the Abbasid Caliphate. (Chaliand and Berrett) Baghdad, the capital of the Islamic world then was captured by Hulagu in 1258. (Bingham) This effectively destroyed most Islamic influence and put an end to the advances of the Golden Age. It became a region known as the Il-Khanate. The early years of the Il Khanate was characterized by persecution of the Muslims in the hands of the Buddhists and Christians in the area. However, when Ghazan, a Buddhist, became Khan, he converted to Islam and the whole region followed suit. Islam made a return as the dominant religion, driving out the Christians and Buddhists. (Halm) Schools and mosques were reestablished and peace again was at hand. (Wilkinson and Salazar) The Mongol Invasion effectively put an end to the Golden age. The various advancements in science, literature, medicine and the arts were in majority obliterated when the invasion occurred. The destruction of libraries, the killing of Muslim scholars and scientists all contributed to the rapid decline of Islamic learning. This was the major factor in the crippling of Muslim advancement in those fields by which at that time they were much more ahead than the West. Almost five hundred years worth of knowledge was obliterated upon the invasion of the Mongols. (Halm) The might and barbarity of the Mongol Hordes checked the advances of a larger empire, albeit one whose priority was not military, but religion and learning. The Ottomans were a group of Turkish tribes which united after being driven south by Mongol invaders. (Stefoff) They derive their name from Osman, who united the clans into a major force. They came into contact and embraced Islam as their faith. They were the frontier soldiers of the Islamic world, guarding against the Mongol Hordes. The invasion of Tamerlane weakened the Ottomans, but they recovered and began to take control of most of the Islam World. (Marozzi) It was under the Ottomans that the Muslims finally entered Constantinople, Turkey, effectively re breaching the barrier between east and west which was ended with the fall of Spain. (Halm) The ottomans were very effective in uniting the diverse people under their thrall. They developed an administrative system whereas religious autonomy was recognized under the sultanates, which greatly facilitated tax collecting. This millet system made the unification of ethically diverse people under a government of Islam not only feasible, but effective. (Stefoff) The Ottoman Empire became a bastion of the Islamic world against the west. At the same time, it was instrumental in allowing western advances in science and technology to reach the Muslim world. The military and economic strength of the empire prevented western influence from entering thru turkey and thus effectively ensured the maintaining of Islamic way of life in Southwest Asia. (Gardner et al. ; Kennedy) It was the ottoman Turks who nearly regained the lost glory of the Muslim Empire. Their management practice of dividing the Islamic world into sultanates, with each sultan acting as autonomous ruler greatly enhanced the stability of the empire. Their military strength secured Islam way of life up until the 1900s. The peak of the Ottoman Empire, under Suleiman, greatly enhanced Islamic way of life, introducing resurgence in Muslim culture and learning. (Meri and Bacharach) The strategic location of the Ottoman Empire gave them control of the land routes between Europe and Asia, thus making them economic powers. The two groups, the Mongols and the Turks, show how an outside force can impact a civilization. In the case on the Mongol Hordes, their impact upon the Islam world effectively retarded its growth, letting the West catch up to its advancement. The invasion brought an end to the Golden Age of Islam; however, it was also Mongols, those that converted, which started the revitalization of the Islamic World. (Gardner et al. ; Kennedy). The Turks also started as a separate ethnic group. However, with their conversion, the Islamic world gained leaders which spearheaded its strengthening, expansion and development. The role of these two groups in Islamic history is both significant, the Mongols in ending the Golden age, and the Turks, in revitalizing the Islamic way of life. References Bingham, Marjorie. â€Å"An Age of Empires, 1200-1750. † (2005): 157 p. Chaliand, Gerard, and A. M. Berrett. â€Å"Nomadic Empires : From Mongolia to the Danube. † (2004): xii, 135 p. Gardner, Robert, et al. Cities of Light the Rise and Fall of Islamic Spain. [videorecording] :. Unity Productions Foundation,, [Potomac Falls, VA? ] :, 2007. Halm, Heinz. â€Å"The Arabs : A Short History. † (2007): vi, 186 p. Kennedy, Hugh. â€Å"The Great Arab Conquests : How the Spread of Islam Changed the World We Live In. † (2007): viii, 421 p. , [16] p. of plates. Marozzi, Justin. â€Å"Tamerlane : Sword of Islam, Conqueror of the World. † (2006): xxiv, 449 p. , [16] p. of plates. Meri, Josef W. , and Jere L. Bacharach. â€Å"Medieval Islamic Civilization : An Encyclopedia. † (2006). Stefoff, Rebecca. â€Å"The Medieval World. † (2005): 48 p. Wilkinson, Philip, and Batul Salazar. â€Å"Islam. † Dorling Kindersley eyewitness books. (2005): 72 p.

Loneliness and outsiders Essay

An outsider like crippled Crooks has no one to protect him, all he has is his American Civil Law book which defends his rights as a individual living in the U. S. A and seems to give him a certain comfort knowing that not anyone can argue against his tattered old book. Just as all of his feelings are exposed, Curley’s wife threatens him and once again, he withdraws himself back to the liniment which seems to be the only thing in the world that makes Crooks feels better, even if he is ostracised from the rest. Curley’s wife is one of the most significant characters to the novel because she shows loneliness on different levels. Because of being married to Curley she has a high status in the ranch, but this is exactly why she has no one but herself. Workers are afraid of getting too close to her in case innocent talking turns into more which could cost them their jobs†¦ or even lives. Nevertheless she is led to seek solace with the other men even if they are at the bottom of the social hierarchy on the ranch. And due to all the isolation, the only way to get noticed by the other men is to be a charmer, but this is what makes her so misunderstood. She expresses her true feelings about what could have been to Lennie while he sits on the hay and absorbs absolutely nothing but reflects on the poor little pup that he unintentionally killed. Curley’s wife reminisces about how she could have been a Hollywood star and had all the superficial items that so many celebrities buy. Throughout her time on the ranch she has always thought her mother was the reason why Hollywood never became a reality for her, she said, ‘I never got that letter, I always thought my old lady stole it. So I married Curley. ‘ This was her dream while on the ranch and like so many others, it shows how much of an outsider and a gullible person she was. In her life there had always been dominant figures like her mother and then Curley. So she has no real idea about how to be autonomous and become more of an independent woman. It could be said that she doesn’t know how to interact correctly with people, persistently asking sympathetic rhetorical questions and also being very manipulative and discerning. These virtues are what make Curley’s wife such a great character, she has no official name but is possibly one of the most complex characters to depict. Lennie is a simple person, mentally and literally. No one actually understands what he is saying most of the time because the ranch workers have never seen anyone so perplexed and bewildered as he. Without George he would be lost in life, Lennie relies on him to eat and to get him out of trouble whenever it’s needed most. Even though he blows arguments out of proportion by saying things like, ‘I wouldn’t eat no ketchup if it was right here beside me’ although he really does want the ketchup and is just playing on his own innocence. In one perspective Lennie is quite clever because if there is an opportunity where he can get George to take pity on him, then he will take it, but the majority of the time he is just retarded through no fault of his own. In the book sometimes Lennie is compared to an animal, like when he didn’t want to give the mouse to George but then handed it over and started to sulk, ‘Slowly, like a terrier who doesn’t want to bring a ball back to its master, Lennie approached. ‘ And another time was when he was walking along the dusty road with George, ‘He walked heavily, dragging his feet a little, the way a bear drags his paws. ‘ Steinbeck chooses to describe him as an animal to symbolise the title, ‘Of Mice and Men’, maybe Lennie is the mouse and George is the man or the other way round. That’s how Lennie is an outsider, because he’s an amoral animal who doesn’t know his own strength, which is sometimes practical, but when he handles creatures and humans too ruthlessly, he does not know when to stop and that is when the exertion begins for George and Lennie. Lennie and George stick together through thick and thin, even when times get complicated, George seems to find a way out for the pair of them. ‘Circular narrative’ is when something happens in a story and after a while it occurs again. Throughout the novel Lennie repeats phrases and quotes to George that they have already talked about previously, like the whole ketchup scenario, tending the rabbits, owning and living off the fat of the land etc. This shows that Lennie knows George so well that he assumes all there is to talk about is rabbits and land. That is what makes him a lonesome man because all the conversation is about the same thing and whatever he wants to talk about. All the characters in ‘Of Mice and Men’ go through a form of loneliness and a feeling of not belonging. At times they can be self-centred which is mainly when two characters are in discussion which each other but not paying attention to the other. Maybe this is one of the reasons that loneliness strikes them, as they do not listen and are all wrapped up in their own impenetrable worlds. But this is what makes the book ‘Of Mice and Men’ so fascinating to read, all the people have their own problems and dreams because they all share the strong emotions of loneliness and individuality, and even though they may think that they are all diverse, the audience can grasp that each person is more and more like the other.